Management and Human Resource Development Essay Example for Free

Management and Human Resource Development Essay 1.Integration with organizational missions and goals According to Garavan (1991), integration into business planning in order to contribute to corporate goals and missions of the organization are very crucial. One of Human Resource Development’s functions is to help in formation of business strategies for the organization and it is seen as a responsive and reactive role for strategic human resource development (McCracken Wallace, 2000). Furthermore, the role of SHRD is to shape the organization strategy instead of simply supporting role. Another role of Human Resource Development is to implement or form the corporate strategy. These tasks require them to link the corporate strategy with the organization’s missions and goals. According to Legnick-Hall and Legnick-Hall (1988) and Butler (1988), besides integrating the corporate strategy with the organizational missions and goals, strategic human resource development also plays an important role in shaping and influencing the missions and goals (as stated in McCracken and Wallace, 2000). 2.Top management support  In strategic human resource development, top management support is very important in order to implement the corporate strategy. The corporate strategy that has been formed need to be led actively by the top management people rather than just simply supported by them (Harrison, 1997). Active leadership from the top management will help the managers to adopt strategic thinking in achieving the targeted goals (McCracken and Wallace, 2000). 3.Environmental scanning  In SHRD, environmental scanning is very important to develop the strategic planning. HRD professionals and others senior managers need to conduct the SWOT and PEST analysis. These analyses will help the organization to respond or react to any changes in the internal or external environment (Rainbird, 1995; Peery and Salem, 1993). However, environmental scanning alone is not enough because HRD terms and top management need to implement it (McCracken and Wallace, 2000). Level of Strategic Human Resource Development  The first level of contexts that are crucial in order to understand the contribution of strategic human resource development is global environment. By analyzing and understanding the global environment is very important for an organization in order to be more flexible. Being flexible helps an organization to control and respond quickly to its surrounding, especially the external environment. This level focuses on a multiplicity of external factors that explain the role of SHRD in crisis management and generate particular SHRD initiatives (Wang, Hutchins Garavan, 2009). There are three sets of component that must be understood in the context of global environment which are local conditions, national conditions and multinational conditions. Local conditions basically focus on laws and protocol. For example, the organization might need to devise emergency planning processes to tackle potential crisis regarding the safety and health law (Wang, Hutchins Garavan, 2009). Local conditions can be divided into two parts which are economic and political trends as well as industry characteristics. The organization must alert with the economic and political conditions within the country. For the industry characteristics, the organization must ensure that their products and services have its own uniqueness. They need to master the products and services very well where all information need to be in their fingertips. They also need to know the targeted audiences for every of the product and services provided. The national conditions which can be divided into four parts. The first part is technology change. The organization must provide adequate training to its employees to increase the productivity of the employees in operating the latest technology. Since technology is rapidly change, so the employees need to be trained from time to time. The second part is the characteristics of the labor market. An organization must be flexible in terms of planning about the resources of the organizations especially when it comes to human resources. The management needs to hire more expertise. The third set is national culture. The organization need to learn and understand about the culture in order to provided the right products and services. For example, the food industry in Malaysia, they need to ensure that most of the foods are halal in order to fit it with the Muslim culture. The last part is regarding the national HRD systems. Some countries use the â€Å"soft† interventions rather than the â€Å"hard† approaches such as codes and protocols (Wang, Hutchins Garavan, 2009). It may appear as a component of partnership planning between the government, employers and trade unions. The last set of components is the multinational conditions which are cross-culture difference and international laws and regulations. Cross-cultural differences such as cultural assumptions towards planning and risk may also operate by some organizations. According to Tierney,Lindell Perry (2001), Asian countries are slow to react to disasters and they do not understand the important of systems and processes to deal with these disasters. Meanwhile, according to Caudron (2002), global terrorist events and international criminal acts have alert the national government regarding the important of providing the security education and professional education of human resources involved in security management. Certain multinational corporations may also pose some policies on individual companies within the corporation’s (Wang, Hutchins Garavan, 2009).

The Importance of the Sea in The Awakening Essay -- Chopin Awakening

The Importance of the Sea in The Awakening      Ã‚   Throughout her novel, The Awakening, Kate Chopin uses symbolism and imagery to portray the main character's emergence into a state of spiritual awareness. The image that appears the most throughout the novel is that of the sea. â€Å"Chopin uses the sea to symbolize freedom, freedom from others and freedom to be one's self† (Martin 58). The protagonist, Edna Pontellier, wants that freedom, and with images of the sea, Chopin shows Edna's awakening desire to be free and her ultimate achievement of that freedom.    Edna's awakening begins with her vacation to the beach. There, she meets Robert Lebrun and develops an intense infatuation for him, an infatuation similar to those which she had in her youth and gave up when she married. The passionate feelings beginning to overwhelm her are both confusing and exciting. They lead to Edna beginning to ponder what her life is like and what she is like as a person. The spell of the sea influences these feelings which invite "the soul . . . to lose itself in mazes of inward contemplation" (Chopin 57). Edna begins to fall under the sea's spell and begins to evaluate her feelings about the life that she has.    During the summer of Edna's awakening, the sea's influence increases as she learns how to swim, an event which holds much more significance that her fellow vacationers realize. â€Å"To her friends, she has accomplished a simple feat; to Edna, she has accomplished a miracle† (Showalter 114). She has found a peace and tranquility in swimming which gives her the feeling of freedom. The narrator tells us that as she swims, "she seem[s] to be reaching out for the unlimited in which to lose herself" (Chopin 74). She sees the freedom t... ...ms out into the ocean for the final time, she finds her ultimate freedom.    In the end, the sea symbolizes freedom for Edna. It will never treat her as a possession like her husband has for so many years. It will not demand all of her time and attention as her children do. It will never abandon her as Robert does. It will enfold her "in its soft, close embrace" (Chopin 176) and allow her to experience the vast array of feelings that her life has forbidden her to do. The sea will allow her to be free.    Works Cited and Consulted Chopin, Kate. "The Awakening." 1899. The Complete Works of Kate Chopin. Ed. Per Seyersted. Baton Rouge: Louisiana State UP, 1969. 881-1000. Martin, Wendy, ed. New Essays on the Awakening. Cambridge: Cambridge UP, 1988. Showalter, Elaine. "Tradition and the Female Talent: The Awakening as a Solitary Book." 1993

Evaluation of Hmv

TABLE OF CONTENT 1. Tasks Allocation3 2. Company Web Site (hmv. com. hk)3 3. Business Model and Value Proposition3 4. Evaluation Framework4 4. 1. Context4 4. 2. Content7 4. 3. Community9 4. 4. Customization12 4. 5. Communication15 4. 6. Connection17 4. 7. Commerce19 5. Fit and Reinforcement23 6. Competitor Comparison24 7. Reference List24 1.Tasks Allocation | Business Model, Competitor Comparison, Framework Design | Evaluations of Customization, Communication, Fit and Reinforcement | Evaluations of Community | Evaluations of Connection and Commerce | |2. Company Web Site (hmv. com. hk) |HMV is a British global entertainment retailer. The retail shops are selling music, videos, games and entertainment accessories. The HMV Website’s started in 1997 and provided the online selling and delivering services. |3. Business Model and Value Proposition | HMV’s online service is a Business-to-Customer (B2C). It has been provided the different services as selling, delivering and exchange at retail’s industry.To enable competitive advantage (value proposition), the business model of â€Å"Bricks and Clicks† is performed by HMV which integrates both offline (bricks) and online (clicks) presences and the services are available 24 hours a day for all countries. HMV specializes in both physical and digital products on music, video, games and entertainment’s accessories. |4. Evaluation Framework | The evaluation of hmv. com. k will be based on 7Cs framework, including context, content, community, customization, communication, connection and commerce. Each of the 7Cs will be evaluated individually and how HMV use it to â€Å"fit† its business model and value proposition and we also look into whether consistency exists among the 7Cs. |4. 1. Context | 4. 1. 1. Pros Targeted website www. hmv. com. hk has used black and shocking pink as the theme color throughout the site. It is consistent with brand image and banner of HMV.It matches th e symbol of HMV, which is shown HMV is a trendy and fashionable CD warehouse to their target customers such as teenager, the middle class and the working people. From the functionality aspect, HMV uses tab menu as navigation tool on the top of the page to present its product or service catalogs, so it enables users to move easily back and forth between different catalogs without clicking â€Å"back† button. Moreover, the design of the website has taken into consideration of different language requirement including English, Traditional Chinese and Simplified Chinese. The specific language environment can be easily changed by users.Moreover, HMV uses consistent image layout and packaging information, which helps customer to easily identify required products. It also presents the new release products in HMV, catalyzed by the type of product, such as new release of music and movies. And the special information that included the weekly top 10 sales ranking of product and the speci al offer of HMV is placed in the left hand side and right hand side of the main page. This design approach makes customer can find the important information, as known as the newest product is on sales in HMV recently in the center of the main page.On the other hand, the sales ranking and special offer information has put into left and right hand side in the page, when customer would like to know more about the sales information of HMV. The context of HMV fits its value proposition by using user-friendly tab menu which make users easily access the information and multi-language web interfaces. [pic] 4. 1. 2. Cons As a customer’s experience, an advertisement banner in the main page is quite annoying, because it started to play the promotion movie clip automatically. It does not provide any visible interface to let customer to pause or mute the promotion movie.Sometimes, customer will not prefer to see the advertisement, when the page is loading with the big band sound. [pic] 4. 1. 3. Recommendation To avoid inconvenient cause to customer on the advertisement, it is recommended to HMV that try to provide a movie interface as good as customers can play the promotion movie clip by themselves or mute the movie clip as default movie playing setting after the main page is loaded. |4. 2. Content | 4. 2. 1. Pros First of all, www. hmv. com. k is a specialty store which is selling physical products. It can be seen in the clear catalog and the sub-catalog in the top of each page. This catalog has divided HMV’s product into different type, such as â€Å"music†, â€Å"dvd†, â€Å"blue-ray†, â€Å"games† and so on. Therefore, it can be seen that HMV is a Mega specialty store which is provide multimedia to its customer. [pic] When customers click to the catalog and find his or her product that want to buy, HMV has listed the information of the product such as the price, the artist of the product, track list of the product and other p roducts that relate to the selected product.Through the information listed, customer can understand the detail of the product and the related products. As a result, the content of HMV fits its value proposition by providing sufficient information which move consumers close to purchase, because of more awareness. [pic] 4. 2. 2. Cons In the product information, only text and graphic information are provided to the customers review. As media warehouse, HMV does not provide more information such as promotion music clips or promotion video to its products. 4. 2. 3. RecommendationIt is recommended HMV to use more multimedia to aid HMV to have customer to understand the product of HMV such as promotion music clips or promotion video to its product. |4. 3. Community | 4. 3. 1. Pros The HMV does not have a community for users on its own websites. The strategy of HMV is using hyperlinks, connected to social networks. For example, Facebook, Tweeter and YouTube are integrated in HMV site to pr ovide information about latest products and discount, creates topics for iscussion and answer user's questions through these social networks. For these parts, HMV can function as advertisement and customer service. [pic] Information about latest products: Moreover, customers not only collect information passively, but also create topics and plan activities of interest to others. Apparently the degree of member participation is high and there are more user-to-user communications on these websites especially Tweeter and Facebook. Customer Service: While micro blog and social network are becoming more and more popular, it is reasonable that HMV mainly emphasizes on these websites.There is no need to create new sites, so the cost can be lower. And because micro blog and social network have millions of users, using those platforms to do advertisement and contact with customers are quite effective. Actually, micro blog and social network can be very useful tools for promoting for every B2 C company. As a result, the community of HMV can fit its business model, because they are effectively using external resource systems such as Facebook and Twitter to enable online HMV community and global communications. 4. 3. 2. ConsAfter browsing lots of products on HMV, we found that although, there is customer review section for each product behind the product introduction, only a few customers do the rating and hardly find customer reviews. Lack of comments, rating or references can influence customer purchase decision. As a consumer aspect, when buying a certain product on HMV site, they might interest other people's opinions for the references. 4. 3. 3. Recommendations Considering very few people write the customer review, there are three recommendations for HMV.Firstly, in order to grow the audiences, HMV can submit its blog to various search engines such as Google and Yahoo for making user attentions. Secondly, HMV can also build a music blog community for its fans to encou rage them to leave comments for making more interactive communications. This kind of communications might help to grow HMV’s audience and generate the customer reviews. The last suggestion is that the specific offer, discount or coupon can be provided by HMV, when writing a number of customer reviews by visitors. |4. 4.Customization | 4. 4. 1. Pros Log-in Registration: After log-in registration, users can access personal account details that contain personal information, payment method, wish list and order history, so that the users can be able to manage their personal HMV profile. Cookies: The feature of cookies is enabled by HMV to track our basket during site visit. For the â€Å"my basket†, the shopping items can be recorded by the users and saved by clicking â€Å"add to basket† button.The feature of â€Å"My Basket† also helps to provide personalized shopping basket to store the interested items, before performing business transaction. Content Pers onalization: HMV offers the features of content personalization by using â€Å"wish list†. For the â€Å"wish list†, it provides flexibility to allow users to specify their personal preferences and provides the way to keep track of products we may want to purchase at a later date. Moreover, the users can receive e-mails about sale promotions, based on a personal â€Å"wish list†.Even though, the HMV's unique customization tools try to a â€Å"fit† with its position as an innovative online music shop, we found that there are some customization features, company policies which should be improved with the following details. 4. 4. 2. Cons The web site provides some customization features such as personalized content and cookies, but there are four weakness points. First of all, HMV does not offer notification features to notify the consumers about the upcoming releases of our favorite singer.Secondly, HMV does not take responsible for any loss of privacy, dis closure or information with its web-site, this might cause negative band image for the users. Thirdly, HMV offers very limited content personalization in this stage, so that the users might not pay more attentions in their products or services. The last weakness point is that HMV does not offer the feature for reviewing visited products. 4. 4. 3. Recommendations There are limited customization features provided in HMV site.The recommendations are that HMV should consider to make sufficient privacy policy for protecting consumers, in order to build the positive band image. Although, the feature of cookies has been enabled for â€Å"My basket†, this feature should be improved, so that they can track and gather data and then return corresponding visited items, called â€Å"browsing history†. Moreover, the feature of product notification for upcoming releases of our favorite products should be provided to enhance competitive advantage. The last recommendation is about pers onalized contents, in order to address individual user needs and driving consumer behavior.According to the study â€Å"2008 ChoiceStream Personalization Survey†, there are 78% of consumers interested in receiving personalized content and 71% of consumers also believe that personalization can improve their experience [X]. Therefore, both implicit data and explicit data should be used in HMV site to provide customized experience for online shopping, called â€Å"tailoring by sites†. Implicit data should be generated by the user who choose to view the products by clicking on relevant links. Explicit data is provided by user [X].For example, â€Å"recommendation list† should be generated by HMV site to display similar category of products, based on your past shopping records. |4. 5. Communication | The overall communication of the website is good. It provides many communication channels, including email enquiry, FAQ, Phone, Facebook. Some of the Pros and Cons are l isted below: 4. 5. 1. Pros e-Mail Newsletters & Content-Update Reminders: The feature of â€Å"Newsletter† is an example of broadcast communications. The newsletters are sent via e-mail to inform subscribers about sale promotions or specific offers.Customers can choose either subscribe or unsubscribe newsletter at their discretion under â€Å"Communication Preferences† menu. Beside, the website also provides email alarm for new products and News Information broadcast, based on purchase history. As a result, customers can receive latest information via these channels. Moreover, personalized e-mail content is another type of one way information exchange from HMV to users, called â€Å"Content-Update Reminders†. The e-mail content is tailored by HMV to reflect each user's interests, based on â€Å"wish list†, so that the users from time to time to receive emails from HMV about sales promotions.Frequently Asked Questions (FAQ): The HMV site provides the list of questions and answers to support all commonly asked questions, called broadcast communication. It is very useful for users to know how to use HMV's web services such as configuration of cookie and checking order status, when they do online shopping. Innovative communication channels via Facebook: The feature of Facebook as social networking service is embedded in HMV site. It is an example of one-to-many, responding user. Users can share their comments regarding their experiences and respond. . 5. 2. Cons The customer service is not convenience, because the HMV does not offer the â€Å"Live HELP† support for 24 hrs. In modern life style, most customers go online shopping after working hours. Beside, the scope of FAQ session is insufficient as it only forces the basic questions. 4. 5. 3. Recommendations The service of 24 hrs â€Å"Live Help† should be provided by HMV for supporting time zone difference and providing quick response to consumers, by using read-time cha t system, like [pic] to provide the one-to-one personal Live communicational channel.Moreover, the website should enhance the FAQ session for the overall operations instead of providing the FAQ for the basic enquires only. |4. 6. Connection | 4. 6. 1. Overview The degree of target website HMV links to other website is low. In order to make a better understanding of the connection part, a similar online CD warehouse, Yesasia, is selected to compare with HMV: [pic] Base on the table above, it can be seen that HMV performs better than Yesasia.HMV has a better Google index pages and inbound links ranking, along with the Alexa ranking. But shows a little bit lower in Alexa inbound links. 4. 6. 2. Pros First of all, lesser external link may give customers the image that the company is professional. Consumers can far away from annoying advertisement. On the other hand, external link may generate some extra profit. The link here provides some latest information relating to the website. The refore, the tube from HMV can provide the customers with information about the fresh new goods. . 6. 3. Cons Although HMV has few external links, the link may not achieve customer expectation and the profit generated by this link might be low. Moreover, as HMV is mainly deal with the audios and games, which update very rapidly, so customers would more willing to have some links on introducing the latest information or selling some related products. 4. 6. 4. Recommendations As mentioned in overview, HMV need to lift the Alexa Inbound Links ranking. There are few suggestions that recommend to HMV.It can be delivered messages or published articles on the popular BBSs or Blogs linking to its own website and add the index link. Or it can exchange links with some related or similar website. |4. 7. Commerce | 4. 7. 1. Overview This website has most of the basic features of customer interface that support the aspects of trading transactions. 4. 7. 2. Pros Registration For the registration, the most impressive thing is â€Å"Individuation†. When registering, the website will record consumers’ preferences if permitted.Then it will email the information of the goods to the consumers according to their preferences. [pic] For the Shopping part, one very useful column is sales ranking. It is a good promotional way to attract customers and guide consumption. When I have no idea to buy what kind of staff, or I’m confused with which CD is good, it will be quite useful, like a shopping guide. Security Security gives an impression of convenience. Not like the general security methods by which customers need to install different kinds of digital certificates or USB key, HMV cooperates with â€Å"thawte†.Only one single click can achieve verification. It is convenient for the customers to a great extent. Besides, â€Å"Thawte† provided a security policy that guarantees all transactions inside HMV are trusted via security channel by using SSL aut hentication. Additionally, there is a guideline for customers to identify the site is safety while it has the Thawte Trusted Site Seal. [pic] 4. 7. 3. Cons Even though, HMV considers customization in registration, some negative user experiences also appear while using HMV registration interface.For instance, customers have to change their privacy settings in browser to allow the website to track the shopping cart and account details during visit, but most customers may not be willing to do so. [pic] Moreover, only one address can be stored. Usually, customer will have at least two addresses which are used for different purposes or at different times. So every time when customers want to ship items to a different address, they have to manually fill in the different address rather than choose one from the address lists. The function of shopping cart is very important in customer interface.However, it is not that 100% satisfaction. Whenever adding a product to shopping cart, the page w ill skip to the cart page. It is not convenient when customers want to continue shopping other items. What’s more, no recent history will be demonstrated about the items viewed by the customers. If the product is deleted by human mistake, customers have to go back to the original page and place the order again. 4. 7. 4. Recommendations In the registration module, information about more addresses and contact persons can be stored in the customer information.Shopping online is convenient but receiving packages sometimes could be a problem. So adding more information about delivery addresses and contact persons is necessary. Shopping cart could be more user-friendly. For instance, the deleted items can be recovered. It can operate as follows: [pic] Apart from that, what customers have to add to shopping cart can be stored in backstage and when they finish shopping, they can pay through their baskets. Furthermore, HMV can adopt â€Å"one click† shopping pattern which allow customers to make online shopping through one single click, like[pic].It is a good way to simplify purchase work flow. |5. Fit and Reinforcement | Communication is reinforced by customization (wish list) Commerce is reinforced by personalization Community is reinforced by communication (Lecture Note p. 58) Content is reinforced by customization HMV provides user-friendly customer interface to fit its business model for creating positive experiences and brand-building which make users close to purchase. 6. Competitor Comparison | |7. Reference List | [X] ChoiceStream, Inc. : Choicestream personalization survey. Research brief, 2008, pp 2-4. [X] Rayport, J. F and Jaworski, B. J. , e-Commerce, McGraw 2001. pp 113-165. [X] Probert, J. , Personalization In Digital Business, 2010, pp 1-2. ~ END

Essay on Racism In The NFL - 1596 Words

Today in America the word Racism is taken to a whole new level. Even in sports, such as the NFL racism prospers. For instance the Washington Redskins of the National Football League. Native Americans are trying to say the NFL is being rude for naming a Team Redskins. The Redskins have had that name since 1933 (Staff). The team had the name of Braves before they adopted the name Redskins. It was changed due to racism purposes. Some people would agree that the whole situation with Redskins is ridiculous because The Major League Baseball series has two teams related to Native Americans, The Atlanta Braves and The Cleveland Indians. The NFL also has more than just Redskins. They have the Kansas City Chiefs. So if they are really worried about†¦show more content†¦Ã¢â‚¬Å"How much money can I get? Does it even matter if anyone but me has money?† Americans as a whole are selfish. Some aren’t but as a whole yes. As Americans people need to slow down on saying something is racist because who knows it may actually not be racist. Most people thinks when someone is being racist its just toward African Americans when really, they aren’t the only ones being discriminated against. Its any race with the exception of white people. White people are often referred to as the dominate race. Often Times people find themselves thinking all the discrimination is directed toward the African Americans. However, they aren’t the only ones being discriminated for being a different color. Native Americans are also being discriminated also. There are many ways to discriminate people. Name calling is one, another is drawing, and another is acting. Those two, drawing and acting are not usually the offense. Its usually in the form of name calling. (Whitlock) There’s a lot of terms you can use to be racist. A lot of sick people have came up with names to call different races. 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